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Foursquare Explore: The SoLoMo Search Engine
Foursquare Explore is a social search engine for the real world, and it can be optimized. Foursquare has made its previously mobile-only Explore recommendation engine available for the web. The feature...
View ArticleWhy Relevance Rules Digital Marketing
When you look at the buffet of content available to us these days – from every conceivable source, on every established and emerging platform – you might think that content remains the manna of digital...
View ArticleTop 10 Social Media Initiatives 2012 (Video)
Click here to view the embedded video. This list may spark a Twitterstorm all its own. We know some people are going to disagree with our list. Indeed, in some quarters, the fact that we didn’t...
View ArticleTop 10 Branded Promotional Games 2012 (Video)
Click here to view the embedded video.Brands got serious about fun and games this year - on a number of different platforms. Among the trends we liked this year - promotional games that bridged the...
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Busiest Holiday Shopping Days in December
Retail metrics during the holiday season are typically focused on aggregations like overall retail sales are down 0.7% year over year, or activity on Black Friday, Super Saturday, or Christmas Eve was...
View ArticleHow to Gain Real Value from Social Media Marketing
Social media will continue to be a prominent channel for marketing in 2013. It has forever changed the way brands interact with customers and prospects. While the majority of marketers are utilizing...
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